The increase in the consumer base world has led to the rise of many service organizations. The consumers’ association with their service providers is also increasing. It becomes imperative for these businesses to look through the customer’s perspective in a more systematic and approachable manner.
The constant changes in technology play a vital role in this world. What is in demand today might become outdated tomorrow. An asset today could become a liability tomorrow. The built-in risk of technology choice, transitions between technologies, and challenges in directing and optimizing multiple technologies create huge challenges.